Hats · Amazon · 2026 fees
Embroidered Dad Hat Amazon Profit Calculator
Amazon's referral fee for apparel is tiered by price, and at $26.49 the Embroidered Dad Hat falls in the 17% (Clothing & Accessories above $20.00) bracket — so Amazon takes 17% of your item-plus-shipping total. Right now Printful fulfills the Embroidered Dad Hat for $15.95 + $4.99 shipping, and Printify from $13.84 + $7.79; most sellers list it between $22.99 and $29.99.
At a $26.49 price with free shipping and Printful fulfillment, that's $4.50 in Amazon fees, leaving $1.05 profit per sale — a 4.0% margin, or roughly 956 sales to clear $1,000 in profit. For the Embroidered Dad Hat, Printful is the more profitable fulfiller on Amazon — about $0.69 more per sale at $26.49 (all-in cost $20.94 on Printful vs $21.63 on Printify). Breakeven — the price where profit hits $0 — is $25.23 on Printful; sell below that and you're paying to make the sale.
Watch the $20.00 line: apparel priced at $20.00 or below is charged 10%, but one cent over and the whole total is taxed at 17% — pricing the Embroidered Dad Hat at $19.99 instead of $21.99 can leave more in your pocket than the extra $2 brings in.
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